DATOS: The State of Arizona's Hispanic Market

September 20, 2019 7:30 AM - 10:30 AM (MST)


For 23 years, the AZHCC has published DATOS: The State of Arizona’s Hispanic Market, the most comprehensive compilation of research on the impact of Hispanics on the Arizona marketplace. The report is unveiled at the annual DATOS breakfast, which draws over 1,000 of the state’s most influential business and community leaders. The list of prestigious past speakers at DATOS include Dr. Michael Crow of ASU, Monica Gil of the Nielsen Company and Chiqui Cartagena, author of Latino Boom, I & II. The annual DATOS report, published by the AZHCC, shows the overall economic impact of the state’s fast-growing Latino population. The report features data and analysis on a broad range of issues, including small business ownership, health care, demographics, technology, education, mass media, and how these topics impact the Latino and non-Latino communities statewide.

Last year, the Arizona Hispanic Chamber of Commerce partnered with Vitalyst Health Foundation to provide a new lens for DATOS. This dynamic framework explores data on Arizona Hispanics with relation to the social determinants of public health including, but not limited to, education, economic opportunity, and health care. There are 12 such elements of a healthy community and every year DATOS will select one for a deep dive perspective. 

This year in addition to sharing data on the Hispanic population and business as we do every year, we will highlight Health Care. More specifically, the difference between having health insurance and being able to access good health care. The latter requires accessible transportation, legitimate medical providers, and basic knowledge of patient rights. Affordable insurance is one of many challenges that Hispanics encounter. DATOS provides a comprehensive overview with subject matter experts.

This has become one of our largest and most anticipated events, not one you want to miss!

Keynote Speaker:

  • Dr. Rafael Fonseca, Mayo Clinic-Arizona


  • Dr. Susan Pepin, Arizona State University
  • Hugh Lytle, Equality Health
  • Dr. Matt Huentelman, TGen
  • Kris Gaw, Valleywise Health

Event features:
Formal Breakfast
Mini-Expo - Check out the vendors at the Mini-Expo.
USB Drive - All attendees will have the latest DATOS report and all previously released AZHCC research publications.
TapSnap Photo Booth - Take a photo with your favorite collegue or friend and leave with a keepsake photo.

Network, Connect and Engage with the AZHCC Familia!

For event sponsorship opportunities, visit http://bit.ly/DATOS19Sponsorship

**Please note there will be traffic restrictions the morning of the event. Refer to the map below for details.**



  • Mini-Expo: 7:30am-8:30am
  • DATOS Program & Breakfast: 8:30am-10:00am
  • Mini-Expo: 10:00am-10:30am


Arizona Biltmore

2400 E. Missouri Avenue, Phoenix, AZ, 85016, United States

Contact Information

Arizona Hispanic Chamber of Commerce
Name: Elizabeth Flores
Phone: 602-279-1800
Email: Elizabethf@azhcc.com

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